Become Instantly Better at Educating Others
28 May
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Do you work in sales? Yes you do. Do you educate others in your work or life? Your colleagues? Your kids? Then you’re definitely in sales.
Educating others is largely a sales challenge.
They don’t teach you sales skills at school, but they should.
They don’t teach people sales skills outside of the sales department in organisations, but they should.
And they don’t usually teach teachers, trainers and educators sales skills, which is why learning is often so ineffective, but they really really should.
Selling is the doorway to adding value, helping others, persuading for a win:win, getting agreement, getting alignment, enhancing engagement and leadership, and making progress faster, more easily or more enjoyably. Selling is about changing mindsets. It’s about provoking thought and challenging ideas. It’s about re-directing someone’s actions and co-operation for the better of everyone involved. It all starts with the sale. If the sale isn’t made, the rest doesn’t follow. That’s potentially a lot of time, money and effort down the drain. This definitely applies to learning.
Organisations, and educators, listen up: If you want to educate people better, you need to
STOP thinking ‘here’s what you need to learn, now sit down and swallow it’, and
START thinking, ‘how can I help you really WANT to learn this?’
Once you’ve addressed that well and the learners are hungry for the benefits, you may even be able to step back and put your feet up, whilst the learner rushes off to learn in their time, in their style, with whoever they want, enjoying themselves as they go – the way learning should be done.
For more on smarter approaches to learning, contact me and ask how I can help your organisation learn and perform more effectively. I’ll be glad to help.
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Hello! I'm Mark Moore and I help employers and employees maximise their value to each other.
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