(2 votes, average: 4.50 out of 5)
Loading ...Better Business
Businesses do best when they continuously give their ideal customers what they want. This applies to individuals too (where their customer is their boss or employer).
Better Learning
Learning works best when the learner learns information using their own strengths. If you read well, you should read. If you learn best by video, use video.
What if you’re in the business of educating your customers?
You are. When you market and sell or even communicate, you’re usually educating. Even more so these days where businesses share all sorts of information online to help educate, inform, inspire or entertain their customers to increase engagement.
So then, you want to give your ideal customers what they want when learning too. If they want to read, then write for them. If they want to watch videos, create videos.
The Key Here is Ideal
You’ll see I highlighted ‘ideal’. You can’t aim to please everyone. My ideal online customers are readers, for sure. That’s why I mostly write. The majority of readers have things in common that match up to my chosen market. Naturally I’ll lose people who prefer to learn by video. But I know this and it’s part of the plan – they’re outside my niche. I won’t concentrate my efforts, time and money on them. I’ve got to focus. They can find videos elsewhere online, and that’s fine. The point is, I’m repelling them.
You’ll Be Losing Attention Too
You’ll be doing the same when you communicate online. You’ll be attracting some people and repelling others, just based on their learning preference! I’ve just finally given up using an instructional based service I used for quite some time. Why? Because they only put their manuals up as videos. I speed read and learn information about 10 times faster when reading than I do through audio or video. They’ve lost me as it’s too time consuming for me to use them. That cost outweighs the monetary cost. If they wanted to attract video based learners as their customers, then they’ve done the right thing. If they haven’t thought about it, they’ve done the wrong thing.
How do your ideal customers (or boss) learn best? Are you delivering to them appropriately so that you hang on to them? Are you attracting the right customers and right attention? Are you getting the balance at least right?
My New Service that Appeals to All Learning Styles – The Great Career Escape
Finally, whilst most of my work is written (or in person), my new service The Great Career Escape will meet all learning needs. It’s in written format, and will soon be in video and audio (for iPod/mp3 listening) too. I don’t want to lose anyone based on their learning preferences. I want to help as many people as I possibly can find and get in to their ideal careers, no matter how they learn.
With everyone well aligned to their work, everyone will surprise themselves by the impact they have on others, and the impact on their own life.
As well as helping you find and get in to your ideal career, The Great Career Escape will also help you build a network of people to assist you in your challenge (and make it more social), and you’ll get hold of some excellent mind mapping software which you’ll learn how to use for planning and thinking purposes. It’s a thorough e-course with loads of useful stuff thrown in.
FREE Access?
The site is practically ready (version 1) and if you are interested and serious about getting out of your career and in to your ideal career, you can get access for free if you’re quick and if you convince me that you’re ideal for it: http://thegreatcareerescape.com
P.S. There’s just 20 places going free to those who qualify (you have to convince me by dropping me a quick note), so get in quick.
(1 votes, average: 4.00 out of 5)
