Comments on: Email or Phone? http://getsortednow.com/blog/get-sorted-now/career/email-or-phone/ Take charge of your career learning and performance Mon, 02 Jan 2012 20:10:26 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Mark Moore http://getsortednow.com/blog/get-sorted-now/career/email-or-phone/comment-page-1/#comment-184 Mark Moore Mon, 17 May 2010 22:49:13 +0000 http://getsortednow.com/blog/?p=373#comment-184 Hi Kim - I think newsletters work as effective marketing DEPENDING on: 1. the information being shared 2. the market (and their desire to receive it in this way) If the market wants the information shared in the newsletter, and are happy to read it (the style suits too) then the newsletter would work. Like my advice in this blog post about knowing who you're communicating with, the same applies to newsletters. Know who your target market is and how they like to receive your information. Then pick the right tool for the job, and then measure it to see if you were right. Checking your opt in's vs unsubscribes gives you some idea of course.. Hi Kim – I think newsletters work as effective marketing DEPENDING on:

1. the information being shared
2. the market (and their desire to receive it in this way)

If the market wants the information shared in the newsletter, and are happy to read it (the style suits too) then the newsletter would work.

Like my advice in this blog post about knowing who you’re communicating with, the same applies to newsletters. Know who your target market is and how they like to receive your information. Then pick the right tool for the job, and then measure it to see if you were right.

Checking your opt in’s vs unsubscribes gives you some idea of course..

]]> By: email blasting http://getsortednow.com/blog/get-sorted-now/career/email-or-phone/comment-page-1/#comment-183 email blasting Mon, 17 May 2010 19:59:12 +0000 http://getsortednow.com/blog/?p=373#comment-183 Nice, I was searching for something along the lines of this. I was wondering, do you think newsletters are still an effective way of marketing online? Does anybody still use them well and actually acquire readers? Thanks! Kim Nice, I was searching for something along the lines of this. I was wondering, do you think newsletters are still an effective way of marketing online? Does anybody still use them well and actually acquire readers?

Thanks!
Kim

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